Roadmap

What we're building

SharpMatter connects Meta Ads, Google Ads, TikTok Ads, Google Analytics, and Stripe today — with 79 tools across 5 platforms. We're expanding to every platform in your GTM stack so you can query all your data in one conversation.

ShippedIn ProgressNext UpPlannedExploring

Platform Integrations

Connect every ad platform to one conversation.

Meta Ads

Shipped

Full read-only integration — campaigns, ad sets, ads, insights, targeting research, anomaly detection, profitability analysis. 28 tools across 7 tiers.

OAuthGraph API v24.028 tools

Google Ads

Shipped

Campaign, ad group, and ad performance via GAQL. Search terms, keyword analysis, quality scores, audience insights, device and geo performance. Cross-platform overview with Meta.

OAuthGAQL15 tools

TikTok Ads

Shipped

Full read-only integration — campaigns, ad groups, ads, insights, account overview, top/underperformers, anomaly detection, interest categories, regions, and interest suggestions. Normalized to the same canonical format as Meta and Google. 12 tools across 3 tiers.

OAuthMarketing API v1.312 tools

Snapchat Ads

Planned

Campaign performance, audience insights, and Snap Pixel conversion data.

OAuthMarketing API

Microsoft / Bing Ads

Planned

Search campaign performance, keyword analysis, and audience network data.

OAuthReporting API

LinkedIn Ads

Exploring

B2B campaign performance, lead gen form data, and audience insights.

OAuthMarketing API

Analytics & Revenue Sources

Bring your full GTM stack into the conversation.

Google Analytics 4

Shipped

Traffic overview, top pages, traffic sources, conversions, user demographics, acquisition, e-commerce, real-time data, and funnel analysis. Auto-discovered during Google OAuth — zero extra setup. 10 tools.

OAuth (shared with Google Ads)Data API v1beta10 tools

Stripe Revenue

Shipped

Revenue summary, charges, subscriptions, invoices, refunds, disputes, payouts, trends, and top products. Connects via read-only restricted API key — no OAuth needed. Enables true ROAS (Stripe revenue vs actual ad spend). 10 tools.

Restricted API KeyREST API10 tools

Shopify

Exploring

Product catalog, order data, and revenue attribution. Connect ad spend directly to store revenue for true e-commerce profitability.

OAuthGraphQL

PostHog

Exploring

Product analytics, funnels, retention, and feature flag data alongside your ad performance.

API KeyREST API

Cross-Platform Intelligence

The whole is greater than the sum of the platforms.

Cross-platform overview

Shipped

Unified dashboard across Meta, Google, GA4, and Stripe — all in one tool call. Blended spend, revenue, ROAS, and CPA. Optional Stripe-verified true ROAS and GA4 analytics when connected.

3 toolsMeta + Google + GA4 + Stripe

Cross-platform campaign comparison

Shipped

Ranked list of all campaigns across Meta and Google, normalized to a common schema and sorted by spend, ROAS, or conversions.

Unified rankingNormalized schema

True profitability analysis

Shipped

Computes true ROAS, CPA, and margin using Stripe gross revenue vs Meta + Google ad spend. Exposes over-attribution vs pixel-reported ROAS.

Requires Meta + Google + Stripe

Cross-platform anomaly detection

Next Up

Detect when one platform's CPA spikes while another stays flat. Surface budget reallocation opportunities automatically across all connected platforms.

AnalysisAlerts

Scheduled cross-platform reports

Planned

Extend custom reports to pull data from all connected platforms. One email, full picture across Meta, Google, GA4, and Stripe.

Custom reportsEmail

Intelligence & Infrastructure

Smarter queries, faster responses, less noise.

Canonical data normalization

Shipped

Every platform normalizes to a single schema (spend, conversions, ROAS, CPA, CTR) before the AI sees it. No wasted tokens on platform-specific noise. 99% token compression.

NormalizedInsights~500 tokens

Platform-aware system prompts

Shipped

Dynamic prompt builder that only includes guidance for connected platforms. Meta-only users don't burn tokens on Google Ads instructions.

Prompt optimizationToken savings

Context management & auto-compression

Shipped

Prunes old tool results from conversation history. When approaching the context limit, Claude Haiku automatically summarizes the conversation — enabling infinite conversation length.

Context pruningAuto-compressHaiku 4.5

Platform-filtered tool schemas

Shipped

Only sends tool schemas for connected platforms. A Meta-only user gets ~31 tools instead of 66, saving ~25K tokens per request.

Token savings~30-40% reduction

Custom scheduled reports

Shipped

Pro plan users can define natural language reports (daily, weekly, or monthly) per ad account. Reports are generated by Claude and emailed automatically.

Pro planEmailNatural language

Historical data sync

Exploring

Background sync and local caching of historical ad data for instant retrieval without hitting platform APIs on every query.

SupabaseBackground jobs

Pricing & Access

More platforms, clearer tiers.

Per-platform plan gating

Shipped

Free and Starter plans locked to one ad platform (whichever you connect first). Pro, Business, and Enterprise unlock all ad platforms. GA4 and Stripe are always available on every plan.

Stripe billingPlan enforcement

Tabbed account management

Shipped

Connect page and Settings split by platform tabs (Meta / Google Ads / Analytics / Stripe). One primary account per platform, with disconnect and reconnect flows.

UXConnect pageSettings

COGS tracking & optimization

Shipped

Anthropic API spend tracked per chat request. Admin dashboard with cost KPIs, model breakdown, daily spend chart, margin analysis, and prompt caching metrics.

AdminPrompt caching3-tier models

Want to influence what we build next?

We ship based on what our users need. Tell us which platforms and features matter most to you.

Last updated June 2026. This roadmap reflects our current plans and is subject to change.
Have a question? Get in touch.

SharpMatter is an independent product of NORDIMARK CONSULTANCY – FZCO and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. or Anthropic, PBC. Meta®, Facebook®, and Instagram® are registered trademarks of Meta Platforms, Inc. Claude™ is a trademark of Anthropic, PBC. All other trademarks remain the property of their respective owners.

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