- Which platforms does SharpMatter support?
- SharpMatter supports Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, Google Analytics 4, and Stripe — 79 tools across 5 platforms. Free and Starter plans include 1 workspace locked to one ad platform. Pro includes 3 workspaces (1 account per platform per workspace), Business includes 10, and Enterprise is unlimited. TikTok Ads, GA4, and Stripe require Pro or higher.
- Do I need all platforms connected?
- No — each platform works independently. You can start with just Meta Ads and add Google, TikTok, GA4, or Stripe later. Cross-platform tools (like unified overview and true profitability) activate automatically as you connect more platforms. Start with what you have.
- What counts as a message?
- Each time you ask a question in the chat or via MCP, that's one message. Behind the scenes, SharpMatter might call multiple tools to answer your question (e.g., fetching campaigns, then insights, then comparing data), but you only see the final answer. The free plan gives you 25 messages per week — enough to get real insights and decide if you need more.
- What are deep analysis credits?
- Deep analysis mode uses Opus 4.6, Anthropic's most powerful AI model — significantly better at complex reasoning, cross-campaign analysis, and nuanced strategic insights. Paid plans include monthly credits for when you need that extra intelligence. One credit = one deep analysis session. When you run out, you still get unlimited standard analysis. Need more? You can buy additional credit packs anytime from your billing settings.
- How does Stripe connect?
- Stripe connects via a read-only restricted API key — not OAuth. You create a key in your Stripe dashboard with read-only permissions, paste it into SharpMatter, and you're connected in seconds. This gives you true ROAS: real Stripe revenue vs actual ad spend, instead of inflated pixel-reported numbers.
- Does GA4 require a separate connection?
- No — GA4 is auto-discovered during Google OAuth. When you connect Google Ads, SharpMatter also finds your GA4 properties automatically. No extra setup needed. If you only want GA4 (no Google Ads), the same Google OAuth flow works.
- What happens when I hit the free limit?
- You'll get a heads-up when you're running low, and a clear message when you've used all 25 messages for the week. Your limit resets every Monday. If you need more before then, upgrading takes about 30 seconds.
- Why is data limited to 7 days on the free plan?
- Even a week of data lets you see what SharpMatter can do — surface insights, flag anomalies, break down performance. But the real power is in historical analysis: comparing periods, reviewing campaign lifecycles, auditing spend trends. Upgrading unlocks your full data history.
- Does SharpMatter ever modify my campaigns?
- Never. SharpMatter is strictly read-only across every platform. We only fetch data — we never create, edit, pause, or delete anything in your Meta, Google, Stripe, or GA4 accounts.
- What is the abstraction layer?
- SharpMatter sits between your raw platform APIs and AI. It normalizes data from Meta, Google, GA4, and Stripe into a single canonical format — then compresses ~55,000 tokens of raw API data into ~500. The AI gets clean, structured data instead of verbose JSON, which means faster responses, better reasoning, and lower costs.
- Do I need a Claude subscription?
- For the MCP path (Claude Desktop, Cursor), yes — you'll need a Claude Pro or Max subscription. For our built-in chat at sharpmatter.ai, no Claude subscription is needed — the AI is included in all SharpMatter plans, even free.
- Can I switch between plans?
- Absolutely. You can upgrade or downgrade anytime from your billing settings. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period so you don't lose any paid time.
- What if I need more workspaces?
- Pro and Business plans support add-on workspaces at $29/mo each. If you need unlimited workspaces, our Enterprise plan includes that plus custom integrations, a dedicated CSM, SLA, and SSO. Contact hello@sharpmatter.ai to discuss your needs.
- What's included in Enterprise?
- Enterprise includes unlimited workspaces, all platforms plus custom integrations, 200 deep analysis credits/mo, a dedicated CSM and Slack channel, 99.9% uptime SLA, SSO/SAML, invoiced billing, security review, and our high-volume token layer — purpose-built for organizations running $1M+ in monthly ad spend across dozens of geos and hundreds of creatives.