Google Ads Integration

Google Ads intelligence, powered by AI

15 tools across campaigns, ad groups, keywords, search terms, and audience insights. Ask questions in plain English — get answers from your live Google Ads data.

Start your trial How it works

15 live tools·read-only·chat or MCP

Integration surface

Google Ads inside the protocol.

Inherits the same compressed schema, thread context, and visualization tools as every other channel — no bolt-on, no quirks.

Tools

Output

Clean

Access

Safe

Example questions

The kinds of answers this integration is built to return.

Question 1

Media Buyer

Which search terms are eating my budget with zero conversions?

I found 47 search terms that triggered your ads in the last 30 days with zero conversions — totaling $3,420 in wasted spend. The top offenders: "free CRM software" ($312, 89 clicks, 0 conversions), "CRM tutorial" ($287, 74 clicks), and "what is CRM" ($198, 52 clicks). These are all informational queries hitting your commercial campaigns. Adding them as negative keywords would save ~$3,400/month. I also found 12 near-converting terms (1 conversion each at >$80 CPA vs your $24 target) worth monitoring for another week before cutting.

google_get_search_termsgoogle_get_campaignsgoogle_get_insights

Question 2

Growth Strategist

Show me top performing campaigns by ROAS this month, and flag any with declining quality scores

Your top 5 campaigns by ROAS this month: "Brand — Exact Match" at 8.4x ($2,140 spend, $17,976 revenue), "Product — High Intent" at 4.2x ($5,890 spend, $24,738 revenue), "Competitor — Conquesting" at 3.1x ($1,200 spend, $3,720 revenue), "Dynamic Search" at 2.8x ($3,400 spend, $9,520 revenue), and "Remarketing — Cart" at 2.6x ($2,100 spend, $5,460 revenue). Quality score alert: your "Product — High Intent" campaign has 6 keywords where quality score dropped from 8+ to 5-6 this month — all in the "enterprise pricing" ad group. Landing page experience went from "Above Average" to "Average" — likely that pricing page update on the 12th caused it.

google_get_top_performersgoogle_get_keywordsgoogle_get_insights

Question 3

Founder / CFO

How does mobile vs desktop performance compare across my campaigns?

Desktop dominates your account: 3.6x ROAS vs mobile's 1.4x ROAS. Desktop converts at 4.8% ($18 CPA) while mobile converts at 1.2% ($52 CPA). However, 62% of your budget is going to mobile because of broad device targeting defaults. Three campaigns are bleeding money on mobile: "Product — High Intent" has 0.8x mobile ROAS (desktop is 5.1x), "Competitor — Conquesting" has 0.3x mobile (desktop 4.8x), and "Dynamic Search" has 0.6x mobile (desktop 3.9x). Applying a -40% mobile bid adjustment on these three campaigns alone would save ~$1,800/week while keeping the profitable mobile traffic from branded search.

google_get_device_performancegoogle_get_campaignsgoogle_get_insights

Coverage

Everything exposed through one calmer schema.

Tools are split into practical groups so the model answers quickly without dragging the full raw API into context every time.

Data

5 tools

google_get_account_infogoogle_get_campaignsgoogle_get_ad_groupsgoogle_get_adsgoogle_get_insights

Search & Keywords

2 tools

google_get_search_termsgoogle_get_keywords

Analysis

4 tools

google_get_account_overviewgoogle_get_top_performersgoogle_get_underperformersgoogle_get_anomalies

Targeting & Audience

4 tools

google_get_device_performancegoogle_get_geo_performancegoogle_get_audience_insightsgoogle_get_keyword_ideas

Connection flow

Connect it in a few clean steps.

Step 01

Start your trial

Enter your email and add a card to start the 24-hour trial — no password.

Step 02

Connect Google Ads

Authorize read-only access via Google OAuth. Takes 30 seconds. We use the Google Ads API — no MCC required, and we can't modify anything.

Step 03

Ask anything

Type a question about your campaigns, keywords, or search terms. Get a clear, GAQL-powered answer in seconds.

Prompt library

Start with the questions operators actually ask.

You don't need a perfect prompt to get value. Start with a direct question, then follow the thread.

Keywords

Which keywords have quality scores below 5 and are still getting spend?

Show me search terms from the last 30 days with spend over $50 and zero conversions.

Budget

Which campaigns are limited by budget and have ROAS above 3x?

Anomaly

Flag any ad groups where CPA increased more than 40% vs last week.

Device

Compare mobile vs desktop ROAS for my top 5 campaigns.

Geo

Which states or regions have the highest conversion rate this month?

Audience

What audience segments are converting at above-average ROAS?

Strategy

If I increased budget by 20%, where would you allocate the extra spend?

Cross-platform

Already running Meta Ads? Even better.

SharpMatter normalizes both platforms to the same schema — compare ROAS, CPA, and conversions side by side in a single question.

Meta Ads

Compare Google ROAS to Meta ROAS side by side. Find which platform delivers better CPA for each audience segment and shift budget accordingly.

Stripe

Calculate true ROAS using actual Stripe revenue after refunds — not the inflated conversion value Google reports.

Google Analytics

See which Google Ads campaigns drive engaged sessions, not just clicks. GA4 reveals the post-click story.

See cross-platform view →

Availability

Which plans include Google Ads.

Solo

$99/mo

Included

Agency

$499/mo

Included

Enterprise

From $2,000/mo

Included

View pricing

FAQ

The usual questions before connecting Google Ads.

Can SharpMatter modify my Google Ads campaigns?: No. SharpMatter uses read-only access to your Google Ads account. We can never create, modify, pause, or delete campaigns, ad groups, ads, keywords, or any other objects. All analysis is purely observational.
What Google Ads data do you access?: We access campaign and ad group structure, ad copy and performance, keyword data (including quality scores, match types, and bids), search term reports, device breakdowns, geographic performance, and audience segment insights. We do not access your Google account, Gmail, or any non-advertising data.
How does SharpMatter connect to Google Ads?: Through the official Google OAuth flow. You click "Connect Google Ads" and authorize read-only access in the standard Google permissions dialog. Your refresh token is AES-256-GCM encrypted at rest. You can revoke access at any time from the Connect page or directly in your Google Account settings.
Do I need a Google Ads MCC (Manager) account?: MCCs are fully supported. When you connect Google, SharpMatter walks every MCC you have access to and lists the client accounts underneath. You pick the accounts you want on the account picker — no per-account OAuth needed.
Which plans include Google Ads?: Google Ads is included on Solo ($99/mo), Agency ($499/mo), and Enterprise plans. All paid plans support connecting Google alongside Meta and other platforms.
How is the search term analysis different from Google's built-in reports?: SharpMatter's AI can analyze your search term report conversationally — ask questions like "Which search terms cost more than $50 with zero conversions?" or "Find informational queries hitting my commercial campaigns." You get instant, actionable answers instead of manually sorting through rows in the Google Ads UI.
Can I use this through Claude Desktop or other MCP clients?: Yes. SharpMatter is a fully compliant MCP server. Connect through Claude Desktop, Cursor, Windsurf, or any other MCP-compatible client using OAuth 2.1. The same 15 Google Ads tools are available in both our built-in chat and any MCP client.

Try it live

Find out where your Google Ads budget is really going

Start a card-backed Solo trial. Takes 2 minutes — just your Google Ads account and a question.

Start your trial Explore Google Ads details