Google Analytics Integration

Google Analytics intelligence, powered by AI

10 tools covering traffic, conversions, demographics, e-commerce, real-time data, and funnel analysis. Ask what's happening on your site — get answers instantly.

Start your trial How it works

10 live tools·read-only·chat or MCP

Integration surface

Google Analytics inside the protocol.

Inherits the same compressed schema, thread context, and visualization tools as every other channel — no bolt-on, no quirks.

Tools

Output

Clean

Access

Safe

Example questions

The kinds of answers this integration is built to return.

Question 1

Growth Strategist

What are my top traffic sources this week, and which ones are actually converting?

Your top 5 traffic sources this week by sessions: Google / organic (12,480 sessions, 3.2% conversion rate), Meta / paid (8,920 sessions, 1.8% conversion rate), Direct (6,340 sessions, 4.1% conversion rate), Google / cpc (4,210 sessions, 2.9% conversion rate), and Email / newsletter (1,890 sessions, 5.7% conversion rate). The standout finding: your email newsletter drives the fewest sessions but the highest conversion rate at 5.7% — that's 3x your Meta paid rate. Meanwhile, Meta paid is your second-largest source but converts at only 1.8% with a 68% bounce rate. You're paying for traffic that isn't engaging. Consider reallocating 15-20% of Meta spend toward growing your email list.

ga4_get_traffic_sourcesga4_get_conversionsga4_get_traffic_overview

Question 2

Founder / CFO

Show me the funnel from landing page to purchase — where are users dropping off?

Your purchase funnel this week: Landing page (34,840 users) → Product view (14,230 users, 40.8% rate) → Add to cart (4,680 users, 32.9% rate) → Begin checkout (2,106 users, 45.0% rate) → Purchase (1,116 users, 53.0% rate). The biggest drop-off is Landing → Product view — you're losing 59.2% of traffic before they even see a product. That's likely a landing page relevance issue. The second major leak is Product view → Add to cart at 67.1% drop-off. Compare this to industry benchmark of ~50% — your product pages may need stronger CTAs or social proof. Checkout → Purchase is actually healthy at 53%, well above the 35-40% average.

ga4_get_funnelga4_get_top_pagesga4_get_traffic_overview

Question 3

Media Buyer

What does my real-time traffic look like right now? Any anomalies?

Right now you have 247 active users on your site. Top pages: /products/summer-sale (89 users), /homepage (52 users), /products/bestsellers (31 users). Traffic sources: Google organic (38%), Direct (28%), Meta paid (22%), Google CPC (8%), other (4%). Anomaly detected: your Meta paid traffic is 64% below the same hour yesterday (54 users now vs 148 yesterday). This could indicate an ad delivery issue — your campaign may have hit a spending limit or an ad set was paused. Meanwhile, Google organic is 22% above yesterday's same hour, suggesting your recent blog post is getting traction. No anomalies on conversion rate — holding steady at 3.1% across all sources.

ga4_get_realtimega4_get_traffic_overviewga4_get_traffic_sources

Coverage

Everything exposed through one calmer schema.

Tools are split into practical groups so the model answers quickly without dragging the full raw API into context every time.

Traffic & Engagement

4 tools

ga4_get_account_infoga4_get_traffic_overviewga4_get_top_pagesga4_get_traffic_sources

Users & Conversions

3 tools

ga4_get_conversionsga4_get_user_demographicsga4_get_user_acquisition

E-commerce & Advanced

3 tools

ga4_get_ecommercega4_get_realtimega4_get_funnel

Connection flow

Connect it in a few clean steps.

Step 01

Start your trial

Enter your email and add a card to start the 24-hour trial — no password.

Step 02

Connect Google

Authorize via Google OAuth — the same flow as Google Ads. If you've already connected Google Ads, GA4 is discovered automatically. Zero extra setup.

Step 03

Ask anything

Type a question about your traffic, conversions, or funnels. Get a clear, data-backed answer in seconds.

Prompt library

Start with the questions operators actually ask.

You don't need a perfect prompt to get value. Start with a direct question, then follow the thread.

Traffic

What are my top 10 landing pages by sessions this month?

Convert

Which traffic sources have the highest conversion rate this week?

Users

Where are my users located? Break down by country and city.

Funnel

Show me the drop-off rate from product page to checkout to purchase.

Realtime

How many users are on my site right now and what pages are they on?

E-comm

What are my top products by revenue this month, and what's the AOV trend?

Acquire

Compare new vs returning user conversion rates across all channels.

Demo

What percentage of my converting users are on mobile vs desktop?

Cross-platform

The missing link between ads and engagement

GA4 shows what happens after the click. Combine it with your ad platforms to answer questions no single tool can.

Meta Ads

Discover which Meta campaigns drive engaged traffic vs. clicks that bounce. Optimize for on-site conversions, not just ad-level metrics.

Google Ads

See which Google Ads keywords lead to the longest sessions and highest conversion rates — not just the most clicks.

Stripe

Connect GA4 conversion data to actual Stripe revenue. See which traffic sources drive real revenue after refunds and chargebacks.

See cross-platform view →

Availability

Which plans include Google Analytics.

Solo

$99/mo

Included

Agency

$499/mo

Included

Enterprise

From $2,000/mo

Included

View pricing

FAQ

The usual questions before connecting Google Analytics.

Can SharpMatter modify my Google Analytics configuration?: No. SharpMatter uses read-only access to your GA4 property. We can never modify your analytics configuration, create or delete events, change property settings, or alter any data. All analysis is purely observational.
What GA4 data do you access?: We access traffic data (sessions, users, page views), conversion events, user demographics (country, device, language), acquisition channels, e-commerce metrics (if configured), real-time active user data, and funnel reports. We do not access your Google account, Gmail, Google Ads billing, or any personally identifiable user data.
How does GA4 connect if I already have Google Ads connected?: GA4 is discovered automatically during the Google OAuth flow. When you connect Google Ads, we also request the analytics.readonly scope. If you have GA4 properties associated with your Google account, they're automatically discovered and connected — zero extra setup. If you don't have Google Ads, connecting Google Analytics triggers the same Google OAuth flow.
Do I need GA4 or does Universal Analytics work too?: SharpMatter requires GA4 (Google Analytics 4). Universal Analytics was sunset by Google in July 2024 and is no longer supported. If you haven't migrated to GA4 yet, Google has automatically created a GA4 property for most accounts — check your Google Analytics admin panel.
Is GA4 included in the 24-hour trial?: Yes. GA4 is included in every plan and in the 24-hour trial. Connect GA4 alongside your ad platforms during the trial to see the full journey — ad platforms show the click, GA4 shows what happens after. Available on both Solo and Agency.
What's the difference between GA4 data and Meta/Google ad-level data?: Ad platform data (Meta, Google Ads) tells you how your ads performed — impressions, clicks, spend, and attributed conversions. GA4 tells you what happened after the click — bounce rate, time on site, pages viewed, funnel completion, and actual on-site behavior. Combining both gives you the full picture: which ads drive engaged users, not just clicks.
Can I use the real-time tools during a campaign launch?: Absolutely. The ga4_get_realtime tool shows active users, top pages, and traffic sources in real-time. During a campaign launch, you can ask questions like "How many users are on my site right now from Meta paid?" or "What pages are new visitors landing on?" to monitor the launch live.

Try it live

See what's really happening on your site

Start a card-backed Solo trial. GA4 connects through the same Google OAuth as Google Ads — if you've already connected Google, it's automatic.

Start your trial Explore Google Analytics details