Stripe revenue intelligence, powered by AI

What's my MRR trend over the last 90 days, and how does it correlate with ad spend changes?

Your MRR grew from $42,800 to $51,200 over the last 90 days — a 19.6% increase. The strongest growth week was March 3–9 (+$2,400 MRR) which correlates directly with your Meta prospecting budget increase from $180/day to $320/day on Feb 28. However, your churn rate also ticked up from 3.1% to 4.2% in the last 30 days. Looking at refund data, 68% of refunds are coming from customers acquired through your "Broad — 25-54" campaign — the same one running at 1.4x ROAS. You're acquiring customers who don't stick. Your net revenue retention for cohorts acquired through branded search is 112%, vs 74% for broad prospecting cohorts.

Show me my top products by revenue and their refund rates

Your top 5 products by gross revenue this month: "Pro Plan Annual" ($18,400, 312 charges, 1.2% refund rate), "Pro Plan Monthly" ($12,680, 845 charges, 3.8% refund rate), "Growth Plan Monthly" ($8,970, 690 charges, 5.1% refund rate), "Agency Plan Annual" ($7,470, 12 charges, 0% refund rate), and "Growth Plan Annual" ($4,200, 84 charges, 0.8% refund rate). The standout issue: your Growth Monthly has a 5.1% refund rate — nearly $458 in refunds this month. That's 3x higher than your Pro Monthly refund rate. These Growth customers are churning fast. The annual plans across all tiers have dramatically lower refund rates (0–1.2%) — consider offering a stronger annual discount to shift the mix away from monthly Growth signups.

What's my true customer acquisition cost when I factor in refunds and chargebacks?

Your reported CAC from ad platforms is $24.80 (total ad spend $14,880 / 600 new customers this month). But that's not the real number. After Stripe refunds ($2,340 across 47 customers, 7.8% refund rate) and disputes ($680 across 8 customers, 1.3% dispute rate), your effective customer count drops to 545 retained customers. True CAC: $14,880 / 545 = $27.30 — that's 10.1% higher than your pixel-reported number. It gets worse for specific channels: customers from Meta broad prospecting have a 12.4% refund rate, pushing their true CAC to $38.60 vs the reported $22.10. Customers from Google branded search have only 2.1% refund rate, with true CAC of $16.20. Every dollar you shift from Meta broad to Google branded actually saves you $22.40 per acquired customer when you factor in refunds.