TikTok Ads Integration

TikTok Ads intelligence, powered by AI

12 tools across campaigns, ad groups, ads, performance insights, anomaly detection, and targeting research. Ask questions in plain English — get answers from your live TikTok Ads data.

Start your trial How it works

12 live tools·read-only·chat or MCP

Integration surface

TikTok Ads inside the protocol.

Inherits the same compressed schema, thread context, and visualization tools as every other channel — no bolt-on, no quirks.

Tools

Output

Clean

Access

Safe

Example questions

The kinds of answers this integration is built to return.

Question 1

Media Buyer

How are my TikTok campaigns performing this week vs last week?

Your TikTok account spent $1,847 this week across 6 active campaigns (down from $2,103 last week). Overall CPA improved from $22.40 to $18.50 (-17%). Your top campaign "Summer Collection — Spark Ads" is driving 42% of conversions at $14.20 CPA (best in account). However, "Broad Audience — Retarget" saw CPA spike from $19 to $31 — the ad group targeting users who viewed products has 0 conversions in the last 3 days despite $280 in spend. Worth pausing and rebuilding the audience.

tiktok_get_account_overviewtiktok_get_campaignstiktok_get_insights

Question 2

Growth Strategist

Flag anything unusual in my TikTok ad performance this week

I found 3 anomalies in your TikTok account this week: (1) "UGC Test — Lookalike" campaign CPA spiked 68% ($15.80 to $26.50) — impressions are up but CTR dropped from 2.1% to 0.9%, suggesting creative fatigue on the 2 ads that have been running for 14 days. (2) "Brand Awareness — TopView" spend is 2.3x the daily budget — TikTok's auto-optimization appears to be overspending on a placement that isn't converting. (3) Your best-performing ad group "Interest — Beauty Enthusiasts" has a 4.2% CTR (account average is 1.6%) but conversion rate is only 0.3% — high engagement but landing page may not be optimized for TikTok traffic.

tiktok_get_anomaliestiktok_get_insightstiktok_get_ads

Question 3

Founder / CMO

What interest categories and regions should I target on TikTok?

Based on your account data and TikTok's targeting taxonomy: Your top converting interest categories are "Beauty & Personal Care" (3.8x ROAS), "Fashion & Accessories" (2.9x ROAS), and "E-commerce" (2.4x ROAS). I'd suggest testing "Lifestyle" and "Food & Beverage" — they share audience overlap with your converters and have lower CPMs on TikTok. For regions: US drives 78% of your revenue but California and New York have 2x the CPA of Texas and Florida. Consider geo bid adjustments or separate campaigns for high-CPA states. TikTok also suggests "Home Improvement" as a related interest based on your product catalog.

tiktok_get_interest_categoriestiktok_get_regionstiktok_get_interest_suggestions

Coverage

Everything exposed through one calmer schema.

Tools are split into practical groups so the model answers quickly without dragging the full raw API into context every time.

Data

6 tools

tiktok_get_account_infotiktok_get_campaignstiktok_get_ad_groupstiktok_get_adstiktok_get_insightstiktok_get_account_overview

Analysis

3 tools

tiktok_get_top_performerstiktok_get_underperformerstiktok_get_anomalies

Targeting & Research

3 tools

tiktok_get_interest_categoriestiktok_get_regionstiktok_get_interest_suggestions

Connection flow

Connect it in a few clean steps.

Step 01

Start your trial

Enter your email and add a card to start the 24-hour trial — no password.

Step 02

Connect TikTok Ads

Authorize read-only access via TikTok OAuth. Takes 30 seconds. We use the TikTok Marketing API — we can't modify anything in your account.

Step 03

Ask anything

Type a question about your campaigns, creatives, or audiences. Get a clear, data-backed answer in seconds.

Prompt library

Start with the questions operators actually ask.

You don't need a perfect prompt to get value. Start with a direct question, then follow the thread.

Performance

Which TikTok campaigns have the best CPA this month?

Creative

Show me which ads have the highest CTR and which are fatiguing.

Budget

Am I overspending on any TikTok campaigns relative to their conversions?

Anomaly

Flag any ad groups where CPA increased more than 30% vs last week.

Targeting

What interest categories should I test based on my current converters?

Geo

Which regions or states have the lowest CPA on TikTok?

Compare

How does my TikTok CPA compare to Meta and Google this month?

Strategy

If I shifted 20% of my Meta budget to TikTok, what would you recommend?

Cross-platform

Already running Meta or Google Ads? Even better.

SharpMatter normalizes all platforms to the same schema — compare TikTok performance against Meta and Google side by side in a single question.

Meta Ads

Compare TikTok CPA to Meta CPA side by side. Find which platform delivers better results for each audience and shift budget accordingly.

Google Ads

See how TikTok's interest-based targeting performs against Google's intent-based search ads. Different funnel stages, unified reporting.

Stripe

Calculate true ROAS using actual Stripe revenue — not TikTok's pixel-attributed numbers, which often double-count with other platforms.

Google Analytics

See which TikTok campaigns drive engaged sessions and conversions in GA4 — the post-click story that TikTok's dashboard doesn't tell.

See cross-platform view →

Availability

Which plans include TikTok Ads.

Solo

$99/mo

Included

Agency

$499/mo

Included

Enterprise

From $2,000/mo

Included

View pricing

FAQ

The usual questions before connecting TikTok Ads.

Can SharpMatter modify my TikTok Ads campaigns?: No. SharpMatter uses read-only access to your TikTok Ads account. We can never create, modify, pause, or delete campaigns, ad groups, ads, or any other objects. All analysis is purely observational.
What TikTok Ads data do you access?: We access campaign structure and performance, ad group targeting and bidding config, ad creatives and metrics, reporting data with flexible breakdowns, and TikTok's interest/geo targeting taxonomy for research. We do not access your TikTok profile, videos, or any non-advertising data.
How does SharpMatter connect to TikTok Ads?: Through the official TikTok Marketing API OAuth flow. You click "Connect TikTok Ads" and authorize read-only access in TikTok's permissions dialog. Your access token is AES-256-GCM encrypted at rest. You can revoke access at any time from the Connect page.
Which plans include TikTok Ads?: TikTok Ads is included on Solo ($99/mo), Agency ($499/mo), and Enterprise plans. TikTok, like GA4 and Stripe, requires a paid plan.
Does TikTok report revenue data?: TikTok's reporting API provides spend, impressions, clicks, CTR, CPC, CPM, conversions, and cost per conversion — but not revenue. For true ROAS, connect Stripe alongside TikTok to see real revenue vs ad spend. SharpMatter's cross-platform tools calculate this automatically.
How does cross-platform comparison work with TikTok?: SharpMatter normalizes TikTok, Meta, and Google data to the same canonical format. You can compare campaigns across platforms in a single question — e.g., 'Which platform has the best CPA this month?' Cross-platform tools activate automatically when you connect 2+ ad platforms.
Can I use this through Claude Desktop or other MCP clients?: Yes. SharpMatter is a fully compliant MCP server. Connect through Claude Desktop, Cursor, Windsurf, or any other MCP-compatible client using OAuth 2.1. The same 12 TikTok Ads tools are available in both our built-in chat and any MCP client.

Try it live

See how your TikTok Ads are really performing

Start a card-backed Solo trial. Takes 2 minutes. Connect your TikTok Ads account and ask your first question.

Start your trial Explore TikTok Ads details